Marketing Optimization 101 for Blogs

blog

Truth be told, most blogs aren’t really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. Blogs may be Web 2.0, but bloggers should not ignore some of the good old internet…


The Big 3 of Internet Marketing

internet marketting for your business

Marketing is like a battlefield. You need to fight to survive. You need to find strategies to stay alive. You need to have the greatest, the biggest, and most powerful weapons to defeat your opponents. This is the challenge…and the reality. These days, Internet Marketing is the trendsetter in the world of marketing. Regardless of…


Samsung has more employees than Google, Apple, and Microsoft combined

Samsungs-ecosystem2

Samsung loves “big.” Its phones are big, its advertising budget is big, and as you’ll see below, its employee headcount is really big, too. Samsung has more employees than Apple, Google, and Microsoft combined. We dug through everyone’s 10-K (or equivalent) SEC filings and came up with this: Enlarge / Samsung Electronics vs the headcounts of…


Forget About Nine — Microsoft Leaps to Windows 10

Windows_10-618x346

Microsoft is, apparently, now counting by twos. The company offered its first peak at its next operating system, Windows 10, on Tuesday. The previous system was Windows 8. Nine was skipped, company officials said, because the new system is that big of a step forward. Executive vice-president of the Operating Systems group at Microsoft Terry…


Why multi-claim positioning statements don’t work

Why multi-claim positioning statements don’t work

Many marketers either forget or fail to realize that the mind likes it simple when they create their organization’s positioning statements. For example, I thought I had found a record for the number of benefit claims in one positioning statement when I stumbled across this mouthful: “Panorama Software helps companies reduce costs and improve corporate performance…


Holiday Marketing Ideas for Small Businesses

holiday marketting

It may not feel like the holiday season quite yet, but soon enough Black Friday and the holiday shopping season will be upon us. Is your local business prepared? Guarantee your local business gets a piece of the pie this year by going into Q4 with a holiday marketing strategy that will reach consumers in your…


Digital Marketing Has Changed Small Business Forever

Digital-Marketing Changing Businesses

This Internet revolution has changed the way businesses and consumers interact. This is the first time in history that consumers now drive business entities to consumer conversations, and due to the inherent empowerment via the Internet, consumers trust online user comments more than traditional media avenues.   This means that your business is now defined…


17 Essential Best Practices for Making Things Happen

Best practices for making things happen

After reading through Sarah’s little rules of working life, which I thought was pretty useful stuff, I decided to think through some of my own rules, or as I’m calling them, “Best Practices for Making Things Happen”. The idea is that these are all maxims that I live and work by, that I’ve learned over…


The 7 Harsh Realities of Starting a Business

harsh realities of starting a business

I have coffee, lunch, and dinner with a few entrepreneurs on a weekly basis. When we get together, I hear about their so-called revolutionary business ideas, how great their teams are, and how much more money they need to take their businesses to the next level. After doing this for a few years, I became tired of…


Why You Should Treat Your Employees Like Your Most Loyal Customers

reason to treat employees like your loyal customers.

Here’s a radical concept—treat your employees as well as you do your best customers, and your business will reap rewards beyond your wildest imagination. Entrepreneur Richard Branson, who is celebrated for running incredibly successful companies built around happy workforces, writes: “Your employees are your company’s real competitive advantage. They’re the ones making the magic happen—so…